Rob Bertholf, a software engineer and social media trend spotter, was one of the first twitter users, grabbing a coveted twitter handle @rob. Social influence company, Klout, invited Rob to join their esteemed Klout Squad board of advisors after he launched Klokal.com, a website that ranks top social media influencers within Hawaii, with the ability to duplicate to other geographic regions . Rob is extensively familiar with all major social media platforms and teaches regularly at the University of Hawaii’s Pacific New Media program. He has consulted on social media strategies for organizations of all sizes including overseeing the Abu Dhabi Environmental Agency’s social media campaign for the Rio +20 United Nations Summit. Rob created a project management and CRM software that allows web design companies to quickly scale operations. Rob is using similar technology and business model for SurroundsMe to help small businesses automate their social media marketing content and maximize their return on investment.